JRS Retail Brochure 12.2023

SWAROVSKI CRYSTALS

Retail

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JRS Architect, P.C was asked by the franchise owner of Swarovski to help the international high-end crystal company expand its boutique business to Brooklyn’s premier shopping destination. The opening is part of Swarovski’s plans to strategically target casinos, airports and shopping centers for new licensed boutique locations. Situated at the Kings Plaza Shopping Center, close by South Brooklyn’s historic waterfront, the boutique also boasts Swarovski’s new “Crystal Forest” retail design concept that accentuates the beauty and fine craftsmanship of their product offering. The new design creates a consumer experience that embodies Swarovski’s brand values of innovation and modernity and serves as an engaging setting for the company’s full range of fashion jewelry and watches as well as home accessories and décor objects. Some of the key elements of the new design include an art installation chandelier composed of crystals; stainless steel prism exterior that catches light and reflections from outside the store; white lacquer and mirror stainless steel finishes; a combination of horizontal and vertical showcases with LED lighting from various directions; textured reflective walls that envelop the space to create the illusion of an organic crystal forest; and floating window boxes that allow for eye-catching displays of Swarovski’s crystal accessories. The JRS team worked directly with Swarovski’s internal design group to produce construction documents according to their exacting standards and layouts. JRS handled all critical project filing initiatives, provided start to finish construction management services and coordinated all phases of the project with both the shopping center operators and Swarovski’s boutique licensee partner. JRS was instrumental in delivering the project in time for the store’s successful pre-holiday shopping season debut.

PROJECT: Retail Boutique LOCATION: Kings Plaza Shopping Center Brooklyn, NY SIZE: 900 Sq Ft

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