JRS Retail Brochure 12.2023

JLA HOME

Retail

|

PROJECT: Interior Showroom Expansion LOCATION: Flatiron District, New York SIZE: 20,000 Sq Ft

JRS was called back for a fast–track expansion at our client’s Flatiron District location. Taking two additional full floors above their showroom, JLA needed the space transformed into open loft-like interiors in which to showcase their newest home goods and bedding lines. Rustic style wood flooring was sourced for a residential feel, further enhanced with a custom wood staircase connecting to the new levels. Crown molding was added to work with traditional JLA bedding brands and mobile display units were designed by JRS to exhibit everything from soap dishes and toothbrush holders to shower curtains and drapery. When it came to lighting our designers felt perimeter lighting, typically specified for showrooms, would restrict flexibility. Teaming with a vendor JRS developed a ceiling grid system where light fixtures may easily be plugged in or unplugged and used for an unlimited variety of lighting patterns . To maximize storage space, the team saw potential in radiator units running the length of the window walls. They developed a custom millwork cover that encases the radiators from end to end. Doors placed along the enclosure open for access to heating units or gaps providing extra storage capacity. In addition to new showrooms, our scope included conference rooms, a pantry, and flex rooms that can serve as meeting, office, or storage space. Challenged with a Market Week opening deadline, JRS delivered the completed project, ready to receive buyers, within an aggressive 8-week schedule.

JRS ARCHITECT, P.C. | LONG ISLAND | PRINCETON | WWW.JRSARCHITECT.COM